Print-inspired digital display ad concept
It’s an ad loosely inspired by Ogilvy’s print ad layouts. This is how it works:
1. The first thing people usually notice is a picture. That’s why it’s the main element of this ad.
I encourage you not to use a popular photo with a smiling blond chick. It’s better and far more original to choose a deep picture with an interesting story that fits to your ad idea. Maybe chicks get clicks, but for many businesses (for some companies it works) it’s not a good branding. It can look like a cheap trick.
BTW, I think that today we have a lack of nostalgia in digital advertising.
2. When photo is interesting, people tend to read its description. Why not to use that?
3. Than we have a place for the main copy.
As you can see, there’s no text on the picture and there’s a lot of whitespace. That’s what makes the ad clean and legible.
4. I used a grid. It helps keep everything in the right order. Very useful thing.
It’s just a concept. I didn’t test it on the market. However, I hope it will be helpful as an inspiration.
BTW, that space shuttle photo is originally published by NASA in the public domain.