You probably noticed that there (on-line) is a lot of cool looking infographics, but when it comes to searching for data, they tend to stop looking so well.
This example of design shows how you can make a legible and also elegant chart. With a good grid and marks searching for specific data is easy.
Large icons can have a text description inside. It gives you some new design options.
It’s an ad loosely inspired by Ogilvy’s print ad layouts. This is how it works:
1. The first thing people usually notice is a picture. That’s why it’s the main element of this ad.
I encourage you not to use a popular photo with a smiling blond chick. It’s better and far more original to choose a deep picture with an interesting story that fits to your ad idea. Maybe chicks get clicks, but for many businesses (for some companies it works) it’s not a good branding. It can look like a cheap trick.
BTW, I think that today we have a lack of nostalgia in digital advertising.
2. When photo is interesting, people tend to read its description. Why not to use that?
3. Than we have a place for the main copy.
As you can see, there’s no text on the picture and there’s a lot of whitespace. That’s what makes the ad clean and legible.
4. I used a grid. It helps keep everything in the right order. Very useful thing.
It’s just a concept. I didn’t test it on the market. However, I hope it will be helpful as an inspiration.
BTW, that space shuttle photo is originally published by NASA in the public domain.
Based on symbolic calibration weights.
It’s good to use something like that close to size descriptions (like 1MB, 10,5MB).
Minimalist, origami-like twitter icons.